• Toronto's First

    Sales Performance Summit


  • Strategies

    You Can Use Tomorrow


  • Exclusive

    For VP, DOS, and C-Suite Only




Sales Performance Summit

April 2015, Toronto

2015 Summit Theme: Performance Built Sales Teams

The Toronto Sales Performance Sales Summit is an executive-level program for sales leaders invested in success—leaders who understand that their sales culture, as reflected by their sales teams at all levels, is the key to out-thinking and out-selling their competitors.

Performance is no longer an individual measure. It is a mission critical strategy. According to the STAR Results 2015 Sales Manager Survey™, in the new sales reality, characterized by increasingly knowledgeable and discriminating buyers, performance and performance management are the burning issues for sales leaders around the world.

The Edge

While organizations may see the benefits of change, many remain stuck—not because they don’t want better results, but because they may not know where to start, how to implement, or how to measure the change they seek.

The Challenge

Nearly half of sales reps did not achieve quota over the past few years. The challenge and opportunity for sales leaders is to ensure that their managers can impact performance and that their front lines will follow. These two imperatives are key to developing a sales culture designed to succeed.

Who Should Attend

Sales leaders (VP, DOS, and C-Suite only please) who understand that a performance-based culture is more than simply a collection of techniques and processes are those who will benefit most from this summit.



Learn From These Sales Thought Leaders

Tim Hurson, Steven Rosen, Tibor Shanto, and Bill Baldasti unite to deliver a high-impact, half-day sales performance summit to provide sales leaders, business owners, and executives with a competitive edge to succeed in 2015.

Sessions and Schedule

The Sessions

According to STAR Results' global 2015 STAR Sales Manager Survey™, the number one area of focus for sales leaders is Improving Performance Management.

Nearly half of sales reps did not achieve quota over the past few years. The challenge and opportunity for sales leaders is to ensure that their managers can impact performance and that their front lines will follow. These two imperatives are key to developing a sales culture designed to succeed.

The Sales Performance Summit will not offer sales training or promote specific sales methodologies. What it will do is offer proven ways for sales leaders to positively impact performance regardless of methodology. The reason most reps struggle is not that they can’t ‘SPIN’ or ‘Challenge’, but that they aren’t aligned with a performance-driven culture.

Registration Coffee, network

Welcome and Introduction
Lorella DePieri, Schulich Executive Education Centre

Effective Tools to Enhance Sales Productivity and Performance
Bill Baldasti, VP Canadian Sales, Infusion

Life in sales has evolved considerably over the last 10 years, creating both challenges and opportunities for sales management professionals around the globe. Advancements in technology have created an abundance of tools, products and solutions that help us maximize our sales effectiveness, through all stages of the selling process. Coupled with the new face of digital consumerization, today’s sales environments are becoming increasingly complex to manage and challenging to create high performance teams and the results necessary for success.

Join Bill Baldasti as he discusses how to gain a competitive edge using effective tools that can help enhance sales management effectiveness. Bill will cover best practices in CRM and social media tools to improve your selling process and ultimately drive high performing, efficient sales teams.

Unlocking the Power Within
Steven A. Rosen, MBA, Executive Sales Coach

Research shows that most sales reps operate significantly below potential. In this session, Steven will share his key to unlocking the power of your sales force. Steven is committed to helping leaders to leverage their people to perform beyond their potential.


As a sales leader the most important asset at your disposal is your sales force. “By building the right foundation for performance companies can expect to realise long term improvement of their sellers.” – Steven A. Rosen


Execute or Die
Tibor Shanto, Sales Execution Specialist

When all is said and done, success in sales comes down to the quality of execution. In today’s marketplace successfully managing performance demands that your sales processes be dynamic, fluid, and most of all drive execution.

Unfortunately, over time even the best sales practices become dated, but your process and related elements can evolve with your buyers. A common challenge however, is that many sales processes are out of touch internal objectives and those of your buyers. Even the when current, consistency in adoption can be lacking.

To address these situations, Tibor will discuss the most overlooked elements of a fluid and evolving process. Using Tibor’s information, leading B2B sales organizations are achieving more consistent execution and sustained behavioural change. All of which is positively impacting revenues and margins.

Create a Culture of Success
Tim Hurson, Performance Catalyst

Peak performance has nothing to do with incentives. Nor is it a numbers game. It’s about a culture of exceptionalism. As Dwight Eisenhower said, “Leadership is not getting people to do what you want. It's getting them to want what you want.” Tim will share the story of the US Army’s OPFOR unit—an under-staffed, under-equipped team of men and women that outperforms all opponents, time after time. Its secret is its culture, not of pride or machismo—but of honesty, curiosity, and humility. Tim will reveal the simple truth behind their exceptional performance—and how you can adapt the principles and tools they use to create your own culture of success.

Round Table
Lorella DePieri, All Participants

Lorella DePieri will moderate a candid discussion on the topic: Moving from 'Almost' to Quota—Challenges and Opportunities.


Sales Performance Summit will be held at

Rotman School of Management

105 St. George Street, Toronto, ON, Canada

The Rotman School of Management is the University of Toronto's graduate business school, located in downtown Toronto.

Getting Here

Air Travel

Closest airport (20 minutes by cab) is Billy Bishop Airport (YTZ). Toronto Pearson International Airport (YYZ) is also very convenient (40 minutes by cab).

By Car

From the Gardiner Expressway head north on University Avenue. Turn left at College Street and then right on St. George Street. Underground parking is available at the Rotman School.

Public Transport

The nearest TTC subway stop is St. George station on the Bloor-Danforth line. Walk south 2 blocks to the Rotman School.


Premier Sponsors

Media Sponsors


Presenting Partners


Get in touch

Inquiries: 416.778.8962

Media: 905.737.4548